Fizzle Energy Propaganda

Fizzle Energy is an energy drink brand that contains propaganda about why energy drinks are bad for you. This project involved a lot of research finding the negative health effects of drinking energy drinks compared to other caffeinated drinks. The research contributed to the branding and visual language of energy drinks styles and the propaganda message.

CHALLENGE: Create a propaganda or parody styled brand towards a message that I want my audience to convey. Create a visual language for propaganda branding.

TARGET AUDIENCE: Teenagers to young adults